‘NATURE’ becomes an official streaming artist to raise millions for conservation
Through the new “Sounds Right” project, ‘NATURE’ itself is registered as a streaming artist on major music streaming services like Spotify and Apple Music. This allows the Earth’s audio cameos to bring in money for protecting the environment worldwide. Streaming royalties earned by ‘NATURE’ will be collected by the EarthPercent conservation nonprofit, which hosts the Sounds Right Conservation Fund. The money will go to rights-based projects that focus on the world’s most biodiverse and threatened regions.